Growave
13 Case Studies
Case Study: Lily Charmed boosts customer retention with Growave
A Growave Case Study
How Growave Helped Lily Charmed Gain Over 30% Customer Retention Rate
Lily Charmed, a family-owned designer jewelry business in the UK, needed a simpler and more affordable way to collect customer reviews after finding its previous review platform too complicated and costly. The company turned to Growave on Shopify, starting with the Reviews feature to build trust and support customer engagement, while also taking advantage of the app’s seamless Shopify and POS integration.
With Growave, Lily Charmed added review reminders, reply options, rewards for reviews, Google Shopping integration, shoppable Instagram galleries, and wishlists to drive repeat purchases and reduce friction in the buying journey. The results were strong: Growave helped Lily Charmed collect 600+ positive reviews, reduce cart abandonment by 22%, generate 3,000+ Instagram gallery impressions, and contribute to a 30-40% increase in return customers over the last year.
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