Case Study: Dermalogica Malaysia achieves 2.8x repeat purchases with Growave

Dermalogica Malaysia boosts repeat purchases 2.8x with Growave

Dermalogica Malaysia, operated by Esthetics International Group, faced challenges with its existing loyalty program. The program offered limited ways to engage customers and lacked the exclusivity needed to reinforce the brand's premium positioning. To strengthen customer retention and elevate the rewards experience, they turned to Growave for its loyalty, reviews, and referrals solution.

Growave implemented an on-brand loyalty program that matched Dermalogica's premium guidelines. The solution provided a wider range of redemption options and a seamless checkout flow, while the reviews feature allowed customers to earn points for sharing feedback. The results were significant, including a 2.8x higher repeat purchase rate for loyalty members, a 45% points redemption rate, and a 30% referral conversion rate, successfully creating an exclusive and engaging customer experience.

Dermalogica Malaysia