Case Study: RedShelf achieves company-wide data transparency and unified insights with Grow.com

RedShelf - Customer Case Study

RedShelf, founded in 2011, provides a secure platform for distributing ebooks, etextbooks and other academic materials. As their catalog and operations grew, CFO and co‑founder Tim Haitaian found critical data scattered across systems (Asana, Zendesk Sell, Google Ads/Analytics, Sheets, Xero), making it difficult to assemble reliable insights and support team‑wide decisions.

RedShelf implemented Grow as a single source of truth, quickly uniting multiple data sources into clear dashboards and combined metrics for revenue, sales pipelines and operational gaps. The result: company‑wide adoption of timely, transparent data, fewer internal questions, faster decision‑making and better visibility into business performance, supported by hands‑on help from the Grow team.

RedShelf

Tim Haitaian

CFO & Co-Founder