Case Study: Charles Ifergan Salon achieves new customer growth and training opportunities with Groupon

Acclaimed Stylist Charles Ifergan Discusses How to Work with Groupon

Charles Ifergan Salon, the world-renowned salon owned by Charles Ifergan, used Groupon to solve a local marketing challenge and reach new customers. Ifergan said Groupon helped expose the business to thousands of people who had never seen the salon’s name before, while also supporting his goals for training new stylists and building a broader client base.

Groupon provided Charles Ifergan Salon with local marketing campaigns that brought in new clients and created word-of-mouth exposure beyond the initial visit. According to Ifergan and his staff, the results included valuable practice for salon graduates, full-service tipping from Groupon clients, repeat business, and additional referrals as satisfied customers recommended the salon to others.

Charles Ifergan Salon

Charles Ifergan

Owner