Case Study: New Square West Bromwich improves parking compliance and revenue with GroupNexus

Smart customer-focus parking solution for busy multi-purpose retail location

GroupNexus provided a solution for New Square West Bromwich, a high-traffic retail destination in the West Midlands. The challenge was to deter parking abuse from commuters and non-shoppers while still providing free parking for legitimate supermarket customers, requiring a complex and balanced system.

GroupNexus implemented a hybrid payment ecosystem with a mobile app, a digital Blue Badge portal, and integration with supermarket POS systems for automated validation. This approach reduced hardware costs and improved operational efficiency. The results included a 10% increase in compliance and a 12% growth in revenue from improved enforcement and reduced leakage.

New Square West Bromwich