Case Study: Village Hotels reduces parking abuse and boosts parking revenue with GroupNexus

Reducing parking abuse and providing the client with an additional income stream linked to their online booking system

The Village Hotels, a UK-based chain of 32 hotels, was facing significant parking abuse at its city centre and business park locations. Non-customers were using their car parks for free, causing frustration for hotel guests, gym members, and staff who struggled to find spaces. To address this, they partnered with vendor GroupNexus.

GroupNexus implemented a comprehensive solution including a pay-by-phone system, payment kiosks, and a self-serve permit portal for staff. In an industry-first move, they created an API to link parking payments directly to the hotel's online booking system. The result was a significant reduction in parking abuse, providing the client with a new income stream. The Operations Director praised the system and the collaboration, leading to an expansion of GroupNexus's services across the estate.

The Village Hotels