Case Study: Moto improves customer experience and rewards loyalty with GroupNexus

Helping Moto to identify and reward customer groups using parking data

Moto, the UK's largest motorway service area provider, faced a challenge with its disparate and isolated systems for retail payments, loyalty offers, and parking validation. This lack of integration prevented them from identifying high-value customer segments at the point of payment and providing them with bespoke offers, hindering their customer experience goals. GroupNexus was engaged to provide a solution using its parking data and systems.

GroupNexus implemented an integrated solution by connecting its ANPR and NexusPay app systems with Moto's new POS tills. This allowed for customer recognition at touchscreen terminals, customized digital voucher redemption, and a linked data feed into Moto's data lake for deeper customer insight. The result was a seamless customer experience that enabled Moto to better serve and reward its customers, fulfilling its core mission.

Moto