Case Study: Rushden Lakes achieves calm, seamless parking for 7,000+ cars a day with GroupNexus

Establishing a parking solution that puts customer experience at the heart of Rushden Lakes

The retail and leisure destination Rushden Lakes faced the challenge of managing extreme parking demand from over 10 million annual visitors without resorting to a heavy-handed enforcement approach that would spoil its calm, lakeside customer experience. They partnered with GroupNexus to implement a solution that would handle nearly 7,000 cars daily while protecting the site's serene reputation.

GroupNexus implemented a frictionless ANPR system for free-flow traffic, a bespoke app for onsite marshals, and visitor messaging screens. This solution empowered Rushden Lakes to seamlessly manage staff and visitor parking, resulting in the protection of valuable customer spaces and supporting strong retail sales through a data-led approach that optimized the car park for continued footfall growth.

Rushden Lakes