Case Study: Curtin University accelerates hackathon brainstorming and real-time team judging with GroupMap

Curtin University runs a 2-day hackathon with GroupMap for real-time idea generation and judging

Curtin University utilized GroupMap's collaborative idea management and online competition judging software to support a Marketing Hackathon event. The challenge was to coordinate diverse teams of participants—including students and professionals—to brainstorm and develop innovative marketing ideas quickly and effectively, while also needing a structured way for judges to evaluate the final team pitches in real-time.

GroupMap provided the solution by offering a digital platform based on the Lean Model Canvas, which helped teams systematically plan, consolidate their ideas, and share them with mentors. The software was also used as a real-time judging tool, allowing judges to score pitches against set criteria instantly. While specific metrics are not provided, the solution successfully facilitated the rapid generation of high-quality ideas and a smooth judging process, with positive feedback from participants and judges about the accelerated development and breakthrough thinking achieved. GroupMap enabled the event to structure collaboration and achieve its goals efficiently.

Curtin University