Case Study: Swanson Health achieves higher conversion and add-to-cart rates with GroupBy Searchandiser

Swanson Health boosts search click-through by over 50% with GroupBy Inc

Swanson Health, a seller of natural health and wellness products, faced a challenge in keeping their e-commerce content agile. Their merchandising team lacked control and flexibility, relying on IT to create new pages, which prevented them from quickly responding to market trends. To remain competitive, they needed a modern solution that leveraged machine learning and analytics.

GroupBy Inc implemented its Searchandiser™ solution with Personalized Relevance™ to provide a highly relevant and personalized onsite experience through search, navigation, and recommendations. The intuitive Command Center gave Swanson's business team self-service control. As a result, Swanson saw significant metric growth: the search click-through rate increased over 50%, the add-to-cart rate increased over 65%, and the conversion rate increased over 60%.

Swanson Health