Case Study: Swanson Health achieves 60% conversion lift and 65% add-to-cart increase with GroupBy Inc's Searchandiser

Swanson Chooses groupBy to Build its Next-gen Experience of online shopping

Swanson Health faced a merchandising bottleneck as rapid growth left its team dependent on IT to create pages and manage promotions, limiting their ability to react to trends and personalize the shopping experience. Seeking machine‑learning–driven relevancy, recommendations and business-controlled tools, Swanson Health selected GroupBy Inc and its Searchandiser solution to modernize onsite search and merchandising.

GroupBy Inc implemented Searchandiser (with Personalized Relevance), the Command Center for self‑service rules and biasing, beacons for high‑quality analytics, and GroupBy Enrich to improve product attributes. Within a year Swanson Health saw measurable gains: search click‑through rate +50%, add‑to‑cart rate +65% and conversion rate +60%, enabling faster merchandising and more personalized customer experiences.

Swanson Health

Eric Trautvetter

Vice President, Technology & eCommerce