Case Study: Crate & Barrel boosts conversion 44% and RPV 128% with GroupBy Inc.'s Enrich

Creating Better Experiences and Increasing Sales by Bringing the store experience online for crate and Barrel

Crate and Barrel sought to translate its highly curated in-store merchandising and “touch and feel” experience to its online channels so shoppers could more easily find products that match their personality and aesthetic. After exploring options, Crate and Barrel selected GroupBy Inc’s Enrich solution to improve online discovery and better represent product personality and merchandising online.

GroupBy Inc implemented Enrich by expanding product “vocabulary,” adding rich, humanized merchandising tags, and powering preference-driven navigation with near real-time result updates. The work—combined with rapid UX and merchandising iterations—delivered measurable impact: a 44% increase in conversion rate, a 128% rise in revenue per visitor, and a 37% lift in average order value, and the solution was adopted site-wide.

Crate and Barrel