Case Study: Crate & Barrel achieves a 44% higher conversion rate with GroupBy Inc’s Data Enrichment solution

Crate and Barrel boosts revenue per visitor 128% with GroupBy Inc

Crate & Barrel, a global home goods retailer, sought to translate its successful in-store merchandising experience to its online channels. Their challenge was to convey the tactile personality of its products digitally and make it easier for shoppers to find items matching their personal aesthetic. To address this, they partnered with GroupBy Inc and implemented its Data Enrichment solution.

GroupBy's solution enriched product data with new dimensions and "humanized" merchandising tags, which powered a dynamic and personalized navigation experience. This allowed shoppers to refine their preferences in near real-time to build a highly relevant product selection. As a result, Crate & Barrel achieved a 44% increase in conversion rate, a 128% increase in revenue per visitor, and a 37% increase in average order value.

Crate and Barrel