Case Study: Vattenfall improves reputation management with Caliber

Vattenfall exceeds corporate reputation KPI goals in 2020 with Caliber

Vattenfall, a leading European energy company, faced the challenge of moving from a slow, quarterly reputation measurement system to a more agile and actionable approach. They needed to efficiently analyze the impact of their communications, react quickly to changes in perception, and understand how their purpose-driven messaging was resonating. To address this, they partnered with Caliber and implemented its Real-Time Tracker service.

Caliber's solution provided Vattenfall with real-time reputation insights, ad-hoc quick polls, and a customized dashboard. This enabled the company to monitor its brand proactively, guide communications based on data, and successfully navigate a reputational crisis. As a result, Vattenfall exceeded its corporate reputation KPI goals for the first time ever in 2020. Caliber's platform made their work more agile and effective, leading to real actions that built long-term reputation.

Vattenfall