Case Study: ROCKWOOL strengthens brand awareness and reputation management with Caliber

ROCKWOOL boosts global reputation tracking across 120+ countries with Caliber

ROCKWOOL Group, a world leader in stone wool insulation solutions, struggled with low public awareness and sought to expand its global brand familiarity. The company needed a consistent measurement approach to improve internal alignment on communications, understand public sentiment, and enable easy, frequent reporting. To meet these challenges, they partnered with the reputation tool from Caliber.

Caliber implemented a solution that enabled ROCKWOOL to prioritize topics and measure KPIs across departments. The platform's Quick Poll feature provided deeper stakeholder insights to analyze the impact of campaigns and external events. Automated reporting saved time and ensured standardization, allowing for consistent KPI reporting and global alignment. As a result, Caliber provided ROCKWOOL with a holistic view of commercial performance and stakeholder sentiment, adding significant value by helping the company assess its reputation and take informed action.

ROCKWOOL Group