Case Study: Nestlé strengthens reputation and stakeholder insights with Caliber

Nestlé improves reputation insights in real time with Caliber over a weekly medium sample

Nestlé Denmark, a branch of the global FMCG conglomerate, lacked insights into its corporate reputation among key stakeholders beyond consumers. Their challenges included gaining a deeper understanding of different consumer groups, identifying the impact of their ESG initiatives, and improving their targeted communications to strengthen their reputation. To address this, they partnered with Caliber and utilized its Real-Time Tracker service.

Caliber's solution provided Nestlé with continuous, transparent insight sharing and perception segmentation across target audiences via an online dashboard. This enabled various internal departments to access real-time data, react quickly to changing sentiment during the pandemic, and assess the effectiveness of engagement initiatives. As a result, Nestlé improved its internal knowledge, identified key stakeholder segments requiring attention, and used the findings to proactively improve communications, attract talent, and increase sales.

Nestlé