Case Study: KMD restores its reputation with Caliber’s real-time tracking

KMD returns to pre-crisis reputation levels in under 2 years with Caliber

KMD, a Danish IT solutions provider for the public and private sectors, faced a severe reputational crisis from 2015 to 2017 after major clients publicly criticized its failure to deliver on IT projects. This resulted in canceled orders and intense scrutiny. Their challenge was to track stakeholder perceptions to guide their recovery efforts, understand the reputational impact of their acquisition by the NEC Group, and find a measurement solution that balanced data quality with cost. They turned to the vendor Caliber for its Real-Time Tracker service.

Caliber implemented a customized online dashboard to provide KMD with continuous data insights. This solution allowed KMD to identify triggers for reputational improvement, optimize stakeholder engagement, and assess the impact of business strategies like sponsorships. As a result, KMD successfully returned to its pre-crisis reputation levels in less than two years. The data from Caliber was also used to inform the board of directors' decision-making and provided a clear return on investment for communication initiatives.

KMD