Case Study: Henkel strengthens corporate reputation with Caliber's Real-Time Tracker

Henkel strengthens corporate reputation in real time with Caliber since January 2022

Henkel, a global leader in industrial and consumer businesses, sought to strengthen and protect its corporate brand through a more data-driven approach. The challenge was to measure its corporate reputation in real-time, benchmark against competitors, and determine the impact of its communications activities. To address this, Henkel partnered with vendor Caliber to implement its Real-Time Tracker service.

Caliber's solution provided Henkel with real-time reputation measurement, enabling the interpretation of perception changes beyond direct communications and analysis based on stakeholder touchpoints. This fostered a faster, more strategic decision-making culture and transformed internal processes for the global communications team. By using Caliber's reliable data, Henkel gained valuable insights to identify areas for improvement and ultimately strengthen its corporate brand.

Henkel