Case Study: Demant strengthens reputation management and crisis communications with Caliber

Demant improves reputation tracking across 130 countries with Caliber

Demant, a world-leading hearing healthcare and technology group, faced challenges in understanding the impact of a major corporate rebranding and needed a data-driven approach for crisis management following a ransomware attack. They partnered with the vendor Caliber and used its Real-Time Tracker to gain insights into stakeholder perceptions and guide their communications strategy.

Caliber's solution provided continuous tracking of brand awareness and sentiment, which allowed Demant to measure the rebrand's impact and make agile, informed decisions during the cyber crisis. The use of Caliber's dashboard led to improved corporate communication quality, more professional planning, and provided a factual backbone for management to validate their decisions.

Demant