Case Study: Audi strengthens reputation tracking and communication strategy with Caliber

Audi tracks reputation with Caliber through 1,500 weekly interviews

Audi, a leading German automotive brand, faced a significant challenge to its reputation following the Volkswagen Dieselgate scandal. To rebuild trust and understand the specific business areas affected, Audi needed to actively engage with stakeholders and gain insights into their perceptions. The company partnered with the vendor Caliber to address this challenge.

Caliber implemented its real-time tracker (RTT), which was customized to align with Audi’s specific focus topics. This solution integrated media analysis with real-time stakeholder perception data from approximately 1,500 weekly interviews. The impact was enhanced efficiency and alignment in Audi’s communication functions, allowing the company to allocate budgets based on impact, assess the reputational effect of announcements, and make informed strategic decisions to achieve its communication objectives.

Audi