Case Study: Airbus strengthens brand reputation management with Caliber

Airbus wins 4 awards and tracks reputation across 10+ markets with Caliber

Airbus, a global aerospace leader, faced the challenge of tracking the impact of its new purpose-driven strategy and needed a more agile, actionable approach to measuring stakeholder perceptions. To move from periodic to continuous tracking for better internal alignment and KPI-driven communication, they partnered with Caliber and implemented its Real-Time Tracker (RTT).

Caliber's solution provided Airbus with constantly updated perception data across over 10 international markets, enabling them to optimize comms strategies and allocate budgets based on impact. This led to Airbus optimizing the reputational impact of its announcements and events. The success of the program was recognized when Caliber and Airbus won four awards at the 2023 DataComms Awards, including Gold for Best Use of Data to Assist Reputation Management.

Airbus