Case Study: Trimble Field Technology boosts leads and lowers CPL with Grounds for Promotion

Trimble Field Technology boosts leads 132% with Grounds for Promotion

Trimble Field Technology, a provider of field technology solutions for the construction industry, was struggling with its previous advertising agency to generate sufficient leads. Their challenges included high cost-per-lead, excessive agency fees, inconsistent reporting, and a lack of creative flexibility. They partnered with the vendor Grounds for Promotion to improve their digital advertising service.

Grounds for Promotion implemented a comprehensive solution that included a fresh creative approach, new targeting methods, a restructured Google Ads account, and the introduction of Facebook ads. This strategy significantly increased lead volume while reducing costs. The work resulted in a 132% increase in monthly leads and a 49% reduction in cost-per-lead, generating over 2,200 total leads for Trimble Field Technology.

Trimble Field Technology