Case Study: Trimble boosts leads and site traffic with Grounds for Promotion

Trimble boosts monthly leads 363% with Grounds for Promotion

Trimble, a provider of advanced geospatial solutions, needed an advertising agency partner to help pivot its strategy and make the most efficient use of its media budget. Their primary challenges were to ramp up lead generation and maximize website traffic to increase product awareness. They partnered with the vendor Grounds for Promotion to manage their digital advertising campaigns.

Grounds for Promotion implemented and optimized Google Search campaigns and later introduced Microsoft Ads to the media mix. By continuously optimizing for specific goals, keywords, and ad copy, they dramatically improved performance. The results achieved for Trimble by Grounds for Promotion included a 363% increase in monthly leads, a 78% reduction in cost per lead, and a 134% increase in site visitors from search, all without an increase to the budget.

Trimble