Case Study: Talking Talent generates high-quality leads at scale with Grounds for Promotion

Talking Talent cuts cost per lead by 78% with Grounds for Promotion

The customer, Talking Talent, a business management consultancy specializing in inclusive culture coaching, faced challenges with low lead volume, low US brand recognition, and the need to reach a highly specific target audience. The vendor, Grounds for Promotion, implemented an Account Based Marketing (ABM) strategy to address these goals.

Grounds for Promotion developed highly targeted LinkedIn campaigns with localized creative for the US and Europe. This solution generated an average of 103 monthly leads in the final three months and achieved a 78% decrease in cost per lead, providing Talking Talent with a scalable source of high-quality marketing qualified leads.

Talking Talent