Case Study: myMailHouse achieves U.S. software sales growth with Grounds for Promotion

myMailHouse increases sign-ups 64% with Grounds for Promotion

myMailHouse, a software company that simplifies business mailing, sought to expand its operations into the USA. They faced challenges in driving profitable new customer acquisition and educating the market about their hybrid mail service. After a previous agency failed to deliver, they turned to Grounds for Promotion for help with their digital advertising and conversion rate optimization.

Grounds for Promotion implemented a comprehensive PPC strategy, creating separate desktop and mobile campaigns with tailored ad copy and keywords. They also improved the website's navigation and fixed critical tracking issues. This solution led to a 64% increase in software sign-ups, followed by 22% year-over-year growth, proving search advertising as a highly effective channel and contributing to the company's successful acquisition.

myMailHouse