Case Study: Hero Practice Services grows new patient volume with Grounds for Promotion

Hero Practice Services grows new patient volume 64% with Grounds for Promotion

Hero Practice Services, a healthcare practice management company supporting pediatric dental, vision, and orthodontic offices, faced the challenge of managing complex, multi-location digital marketing. With dozens of locations and inconsistent strategies, they needed to acquire new patients, streamline initiatives, and improve location-specific tracking. They enlisted the vendor, Grounds for Promotion, for a comprehensive digital marketing solution.

Grounds for Promotion implemented an integrated strategy using PPC advertising, social media ads, display advertising, SEO, and local directory management. This solution led to a 64% growth in new patients and a 22% reduction in cost per lead for Hero Practice Services. Most significantly, the successful campaign supported the company's expansion from 27 to 40 locations, enabling them to provide care to more children.

Hero Practice Services