Case Study: Flyability expands global lead generation with Grounds for Promotion

Flyability grows MQLs by 103 monthly with Grounds for Promotion

Flyability, a Swiss company specializing in drones for indoor and confined spaces, faced the challenge of increasing its number of marketing qualified leads (MQLs) while hitting a target cost-per-lead. They also needed to support a new product launch and reach targeted global geographies in multiple languages, as their previous agency was not hitting these goals.

Grounds for Promotion implemented a strategy using paid search and social advertising. They restructured PPC accounts for Google and Microsoft, created region and language-specific campaigns, supported the product launch, and ran social ads for lead generation and event registrations. As a result, Grounds for Promotion helped Flyability achieve an average of 103 monthly leads and a 36% decrease in cost per lead over the life of the campaign.

Flyability