Case Study: Slumberland reduces mattress shopping stress with Grounded World's Shopaphobia campaign

Slumberland tackles mattress-shop-a-phobia in 60 seconds with Grounded World

Slumberland, a mattress retailer, faced the challenge of a common consumer aversion to the mattress shopping experience, often referred to as "mattress-shop-a-phobia." The vendor Grounded World diagnosed this issue and worked to differentiate Slumberland from other retailers.

Grounded World developed a brand activation that reframed the problem and positioned Slumberland as the solution. They rebranded the sales force as empathetic Sleep Counselors to guide shoppers, which helped to alleviate stress and position the retailer as the antithesis of its competitors. This strategic shift aimed to help shoppers stop stressing and start sleeping.

Slumberland