Case Study: Plan International USA reimagines girls’ media representation with Grounded World and Unsplash

Plan International USA reshapes girls’ representation with Grounded World and Unsplash

Plan International USA faced the challenge of negative and limited media representations of girls worldwide. To address this, they partnered with the social impact agency Grounded World.

Grounded World's solution was to collaborate with Unsplash, a source of freely usable visuals, to reframe how girls are portrayed in global media. This initiative successfully changed the narrative around girls, aiming to positively impact how they see themselves. The measurable impact of this campaign by Grounded World was a significant shift in the worldwide media representation of girls.

Plan International USA