Case Study: Mary’s Center strengthens its brand purpose and launches a new brand with Grounded World

Mary’s Center refreshes brand after 30 years with Grounded World

Mary's Center, a community health organization in Washington DC and Maryland, faced the challenge of rebranding to reflect its evolution from a center focused on prenatal care to a full-service healthcare provider. They partnered with the non-profit marketing agency Grounded World to articulate a new brand purpose and manage the rebrand launch.

Grounded World implemented a solution to help Mary's Center define its core brand purpose and create a new identity that accurately represented its expanded services. As a B Corp certified agency specializing in social impact, Grounded World successfully launched the new brand to better communicate the organization's full scope of community health and economic growth services.

Mary’s Center