Case Study: Delhaize drives sustainability engagement with Grounded World’s UnBEElievables campaign

Delhaize boosts sustainability engagement with Grounded World and bees

The customer, Delhaize, sought to increase its relevance with sustainability-minded shoppers. To address this challenge, they partnered with the vendor Grounded World to create a marketing program and loyalty campaign focused on bee conservation.

Grounded World implemented a retail activation that used Delhaize's ecosystem to educate shoppers on the importance of bees and reward them for helping in their protection. This solution successfully drove engagement by tying the "UnBEElievables" campaign directly to customer actions and loyalty. The vendor Grounded World delivered a program that enhanced the brand's purpose-driven marketing efforts.

Delhaize