Case Study: Proposify increases conversions by 156% with GrooveHQ

Proposify boosts trial-to-paid conversions by 156% with GrooveHQ

Proposify, a SaaS company building proposal software, faced the challenge of accelerating its growth and improving its trial-to-paid conversion rates. To address this, its CEO, Kyle Racki, decided to invest significantly in customer service and chose to implement GrooveHQ's help desk software to better support its users.

The solution implemented with GrooveHQ involved adding customer support help widgets across the Proposify website to make it easy for visitors and trial users to get help. This drastically reduced user effort and abandonment. The results were a stunning 156% increase in conversions, with users who clicked a help widget converting at 25.23% compared to the overall average of 9.85%. GrooveHQ's own data also showed that supported trial users were far more likely to become paying customers.

Proposify