Case Study: Less Accounting achieves personal, scalable customer support with GrooveHQ

LessAccounting uses Groove to make customer support more personal

LessAccounting, founded in 2006, provides simple small-business accounting software used by thousands of customers. As the company grew, their support process outgrew Gmail (which lacked collaboration, ticketing, and reporting) and Zendesk (which was overly complex and stripped away the personal, email-like experience customers preferred), leaving the team searching for a simpler but capable help-desk solution.

They moved to Groove and were up and running within minutes, using a straightforward ticketing system with optional add-ons like a knowledge base. Groove gave LessAccounting the email look-and-feel their customers love while adding simple automation and reporting, allowing the team to stay on top of support, keep control of their inbox, and maintain a personal customer experience.

Less Accounting

Allan Branch

Co-Founder