Case Study: Trader Interactive achieves 15% productivity gains and 20% more opportunities with Groove, a Clari Company

Trader Interactive Increases Revenue Team Productivity with Groove

Trader Interactive, a leading marketplace and dealer services provider, was struggling with a support team bogged down by manually associating hundreds of daily support emails to the correct Salesforce cases. To eliminate time-consuming data entry and improve customer response, Trader Interactive implemented Groove, a Clari Company, using its Gmail–Salesforce integration to streamline case sync and email logging.

Groove, a Clari Company, rolled out Gmail integration plus Flow (multi-step sales campaigns), email tracking, meeting scheduler, and Groove Dialer with local presence, enabling faster onboarding and more effective outreach. The result: nearly 15% of the workday saved on data entry, a 20% increase in opportunities, more quarterly revenue, hundreds of support cases handled more efficiently each day, and measurable sales wins (one rep reported $10,095 in additional contracted revenue in three months).

Trader Interactive

Kurt Kyder

Sales Consultant