Case Study: Sendoso achieves 95%+ adoption across Sales and Customer Success teams with Groove, a Clari Company

Sendoso Drives 95%+ Adoption Across Sales and Customer Success Teams

Sendoso, the leading sending platform, was scaling rapidly (300%+ growth) and needed a reliable way to capture every customer touchpoint in Salesforce while keeping reps productive. Their AEs and CSMs found the existing sales engagement tools and a basic Chrome email-logging extension inadequate and insecure, so they adopted Groove, a Clari Company’s Salesforce-native sales engagement platform with a native Sendoso integration to automate activity capture and let reps work directly from the inbox.

Groove, a Clari Company, implemented automatic email and call logging, selective Salesforce sync, Groove Scheduler, Flows, and an in-inbox Sendoso gifting workflow so teams could send gifts and book meetings without leaving Gmail. The results included 95%+ adoption across Sales, Customer Success, Account Management and other teams, 100% visibility into activities, 50% open rates for Flow campaigns, top reps achieving ~10% response rates (and a 21% meeting conversion on a reactivation campaign), plus roughly an hour saved per CSM each day—closing operational gaps and improving sales-marketing alignment.

Sendoso

Alex Miller

Director of Revenue Operations