Case Study: Popular Pays achieves 54% more booked meetings and faster lead response with Groove, a Clari Company

Popular Pays Increases Booked Meetings by 54%

Popular Pays, a creative collaboration platform that connects brands with content creators, needed to expand into small and medium-sized business markets but found its existing stack (Yesware for email logging and Grasshopper for calling) lacking in dialer functionality, system management, and support. While evaluating Groove, Outreach, and SalesLoft, Popular Pays selected Groove, a Clari Company, for its simplified management, tight Salesforce integration, and built-in data hygiene.

Groove, a Clari Company, consolidated Popular Pays’ tools into one sales engagement platform, automatically logging activity, pulling Salesforce fields into calendars, and automating inbound responses. The result: administration time dropped to 10% of what it was previously, speed-to-lead fell from two days (sometimes 48 hours) to five minutes, booked meetings jumped 67% in the first weeks and 54% quarter-over-quarter, and forecasting, onboarding, and overall pipeline visibility all improved.

Popular Pays

Hannah Duncan

Revenue Operations Manager