Case Study: Aquent achieves 93% sales-team adoption, doubled activity tracking, and boosted productivity with Groove, a Clari Company

Aquent Improves Sales Tracking, Productivity, and Outcomes with Groove

Aquent, the world’s largest marketing and creative staffing firm, faced low Salesforce adoption and fragmented sales tooling—sales reps were using Yesware and Outreach (the latter proving too complex), so much email and prospecting activity in Gmail went untracked. To gain easier documentation, better visibility, and simpler workflows, Aquent evaluated platforms and chose Groove, a Clari Company.

Groove, a Clari Company deployed a Gmail-native sales engagement solution with native Salesforce integration, automated multi-step flows, and real-time activity logging; adoption rose to 93% across business units, email activity captured in Salesforce nearly doubled (~200% increase), and prospecting and cross-team visibility were streamlined. The result was higher salesperson productivity, more personalized outreach, and consistent Salesforce data for improved reporting and coordination.

Aquent

Bart Johnson

Director of User Engagement & Training