Groove, a Clari Company
21 Case Studies
A Groove, a Clari Company Case Study
Tenable, a leading cybersecurity provider to over 30,000 organizations, struggled to gain visibility into rep activity across its global sales and customer success teams and to align marketing-led sales engagement with field execution. To solve this, Tenable selected the Salesforce-native sales engagement platform Groove, a Clari Company, to track activity from lead to post-sale and bring order to campaign rollouts and rep follow-through.
Groove, a Clari Company, was rolled out across SDRs, AEs, CSMs and Global SEs, using Flows, Spaces and automated activity capture to automate logging, scheduling and coordinated outreach. The implementation drove a 30% boost in rep productivity, a 40% increase in lead and contact pipeline coverage, more than 1,000,000 Flow steps per year, and millions of dollars in efficiency gains while delivering clear sales‑and‑marketing alignment and measurable pipeline growth.
Matthew Mullin
Senior Director of Global Marketing Operations & Technology