Case Study: Spirit Halloween brings in-store spooky digital displays to life with Groove Jones

Spirit Halloween unveils 3D Jack Reaper and 1,400+ store displays with Groove Jones

Spirit Halloween, a major seasonal retailer, again partnered with Groove Jones to create immersive and thrilling in-store digital displays for their customers. The challenge was to enhance the family shopping experience with spooky animated magic that would bring their characters and stories to life.

Groove Jones developed a series of animated holographic experiences for digital hologram fans and HD displays installed in stores. The solution included transforming a 2D mascot into a 3D animated Jack Reaper character and creating multiple "hologram" effects for walk-through displays. This innovative work by Groove Jones successfully delivered jump scares and family fun, marking the first time fans saw Jack Reaper as a 3D character.

Spirit Halloween