Case Study: Spirit Halloween creates spooky in-store hologram experiences with Groove Jones

Spirit Halloween creates spooky in-store holograms for the 4th time with Groove Jones

Spirit Halloween sought to create an immersive and spooky in-store experience for customers visiting their Spirit Hallows Cemetary display. They partnered with the creative technology company Groove Jones for the fourth time to produce interactive holograms using high-end holofan technology.

Groove Jones used Blender for 3D modeling and animation to design the ghostly holographic characters, incorporating a circular frame to enhance the 3D illusion. Working from the customer's detailed storyboards, they created vignettes that balanced jump scares with fun moments suitable for all ages. The solution successfully delivered an unforgettable experience, with the holograms interacting directly with customers as they passed through the display.

Spirit Halloween