Case Study: Spirit Halloween brings Carnevil in-store magic to shoppers with Groove Jones hologram mirrors

Spirit Halloween boosts in-store engagement with Groove Jones’ 3D holofan Carnevil displays

Spirit Halloween hired Groove Jones to create an immersive in-store experience for their Halloween season, themed around a dark carnival called "Carnevil." Their challenge was to transform this concept into a visually stunning attraction that would captivate and spook shoppers, enhancing the overall retail atmosphere and customer engagement.

Groove Jones implemented a solution using Holofan hologram technology integrated into funhouse mirrors, creating an eerie infinity effect. They developed several 3D animations featuring haunting characters like Poor George and Jack Reaper to bring the theme to life. The project was a hit with customers, significantly increasing engagement and making the shopping experience more memorable, which solidified Groove Jones's reputation as a leader in immersive digital experiences.

Spirit Halloween