Case Study: Southwest Airlines boosts Getaways engagement with Groove Jones’ computer vision-powered game

Southwest Airlines launches a 60-second computer vision game with Groove Jones

Groove Jones partnered with Southwest Airlines to create an interactive activation promoting its Getaway Vacations. The challenge was to design a playful, engaging experience that would highlight Southwest's key benefits, like two free checked bags, and inspire travelers to enter a sweepstakes to win a vacation.

The solution was a computer vision-powered game where players used body movements to select an avatar and catch falling travel items. Groove Jones developed the experience using a GenVFX pipeline to create video backgrounds and 3D game assets with AI tools. The game was deployed in a custom-fabricated physical kiosk at high-traffic tourist locations. This innovative solution earned Groove Jones and Southwest Airlines a Silver Addy Award and a Gold Horizon Interactive Award.

Southwest Airlines