Case Study: Princess Cruises brings Alaska to life with Groove Jones’ interactive Eagle Quest game

Princess Cruises launches immersive Alaska flight game on several ships with Groove Jones

Princess Cruises worked with Groove Jones to create an immersive onboard experience that would capture the iconic scenery of Alaska and inspire guests. Their challenge was to develop an interactive, all-ages attraction that would connect travelers to the destination in an engaging and unforgettable way.

Groove Jones developed "Eagle Quest Alaska," a controller-free flight simulation game powered by a custom computer vision and markerless body tracking system. Players pilot a bald eagle by moving their bodies through a rendered Alaskan wilderness. The solution successfully delivered an award-winning experience that blended regional storytelling with technical innovation. Groove Jones's installation provides entertainment that also encourages guests to book real-world excursions once they dock.

Princess Cruises