Case Study: President’s Choice Children’s Charity advances food education for kids with Groove Jones’ Power Full Kids platform

President’s Choice Children’s Charity launches a 15-second bilingual animated spot with Groove Jones

Groove Jones partnered with President’s Choice Children’s Charity to create its first nationwide digital educational program. The challenge was to develop an innovative platform that would foster a love for learning about food, cultivation, and sustainability for young learners while combining the charity's existing food access programs with new proprietary content.

The solution developed by Groove Jones was the "Power Full Kids" platform, featuring the interactive WebGL game "Sunny’s Bee-utiful Food Adventure" to teach children growing and cooking skills. They also built a comprehensive content management system for educators to create multimedia lessons, manage users, and track performance. The award-winning platform successfully engaged young learners with its vibrant design and mascot, earning Groove Jones a Gold ADDY Award and a Gold Horizon Interactive Award for their work.

President’s Choice Children’s Charity