Case Study: Pepsi engages fans with a My Roman Empire selfie experience with Groove Jones

Pepsi’s My Roman Empire selfie experience uses Groove Jones’ 460-point facial tracking for Gladiator II

Pepsi partnered with Groove Jones to create an interactive mobile web experience that would promote the film Gladiator II and engage fans. The challenge was to develop a seamless, web-based application that allowed users to transform their own photos into a personalized Gladiator or Royal Emperor avatar, thereby generating excitement for the new Pepsi commercial and the movie.

Using computer vision and machine learning, Groove Jones developed a solution that analyzed over 460 facial landmarks to perfectly align and composite a user's face onto a chosen character. The final solution provided users with a highly realistic and shareable image. This immersive experience successfully drove social media engagement and sharing for the Pepsi campaign.

Pepsi