Case Study: Lufthansa captivates event attendees with a hologram experience by Groove Jones

Lufthansa launches a 10-foot hologram experience with Groove Jones

Lufthansa, a major airline, worked with Groove Jones to create an eye-catching branding moment for the introduction of its new Lufthansa Allegris service to the USA. The challenge was to design a centerpiece for an exclusive event in Chicago that would capture the airline's heritage and forward-thinking spirit for industry partners and top customers. Groove Jones utilized its holographic expertise to meet this challenge.

Groove Jones developed a prominent 10-foot round holoscrim hologram installation that served as the event's centerpiece. The solution featured an elegant narrative that began with a sketched crane logo, transitioned through scenes of an A350 aircraft and the new cabin classes, and culminated in a dramatic metallic brand lock-up. This immersive holographic experience successfully blended art, technology, and brand storytelling to reinforce Lufthansa's commitment to luxury and excellence, creating a continuous and engaging loop for all attendees.

Lufthansa