Case Study: Invesco QQQ boosts conference engagement with Groove Jones’ Race for Innovation game experience

Invesco QQQ drives engagement with Groove Jones’ 3-, 5- and 10-year phygital racing game

Invesco QQQ worked with Groove Jones to create an innovative activation for their financial conferences. The challenge was to develop an interactive experience that educated attendees about the benefits of the Invesco QQQ ETF fund in a way that was as forward-thinking as the product itself.

Groove Jones developed the "Race for Innovation," a dynamic multiplayer racing game that transformed the fund's historical performance data into an engaging track. Players selected vehicles representing different ETF sectors and raced on a course that reflected performance over various timeframes. The phygital experience, which included physical podiums with haptic feedback, successfully combined entertainment with education, drawing high participation and positive feedback. Groove Jones' solution effectively showcased the fund's value proposition in a memorable way.

Invesco QQQ