Case Study: Invesco QQQ drives interactive festival engagement with Groove Jones’ Recipe for Innovation game

Invesco QQQ creates 100% throughput interactive festival experience with Groove Jones

Invesco QQQ partnered with Groove Jones to create an elevated and innovative brand activation for the NYC Wine & Food Festival. Their challenge was to engage attendees in a way that seamlessly integrated their messaging about the cutting-edge companies in their ETF with the festival's culinary theme, ultimately requiring a unique and social media-worthy experience.

Groove Jones designed and developed an immersive two-player interactive game, "Recipe for Innovation," powered by their GrooveTech App. The solution featured a hologram of Chef Kwame Onwuachi, AI-powered gesture controls for food preparation, and a social share feature for participants. The activation was a standout success, with hundreds of players participating and achieving 100% maximum throughput at the event, significantly extending brand awareness through social media.

Invesco QQQ