Case Study: Hoosier Lottery boosts holiday engagement with Groove Jones’ Flurry of Fun AR experience

Hoosier Lottery launches Flurry of Fun AR with Groove Jones and gives players a chance to win a $500 prize pack

Hoosier Lottery sought to create a fun, free, and unique digital experience to engage their existing myLOTTERY members and attract new ones, extending their holiday brand fun beyond traditional scratch-offs. They partnered with the vendor Groove Jones to develop an augmented reality (AR) experience.

Groove Jones implemented an interactive AR game and social camera filter program titled Flurry of Fun. The solution included a Snow Globe Game where users found snowflakes to enter a prize drawing and a Snow Globe Selfie filter for sharing on social media. This provided a novel way for players to engage with the brand daily for a chance to win, successfully meeting the customer's objective.

Hoosier Lottery