Case Study: Givaudan Virtual brings the Chef’s Council to life with Groove Jones’ VR experience

Givaudan Virtual creates 30+ plant-based protein dishes in VR with Groove Jones

Givaudan, the global leader in flavors and fragrances, sought to expand the reach of its exclusive Chef's Council event focused on plant-based proteins. Their challenge was to allow a global audience to experience this culinary event firsthand. They partnered with vendor Groove Jones to capture the event and create an immersive virtual solution.

Groove Jones developed the Givaudan Protein VR Experience, an interactive virtual reality environment. This solution allowed users to explore a virtual lounge, watch interviews with world-renowned chefs, and interact with over 30 CGI-recreated plant-based dishes. The project included live-action footage and 360º video captured by Groove Jones, resulting in an award-winning production that successfully brought the exclusive event to a much larger audience.

Givaudan Virtual